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引用本文:蔡江莹,王永强,王鑫瑞,谢灯明.居民对乡村民宿的旅游影响感知和态度研究*——以海南的5个民宿村为例[J].中国农业资源与区划,2019,40(9):235~243
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居民对乡村民宿的旅游影响感知和态度研究*——以海南的5个民宿村为例
蔡江莹1,王永强2※,王鑫瑞1,谢灯明1
1.海南大学旅游学院,海南省全域旅游研究基地,海口570228; 2.四川外国语大学国际商学院,重庆400031
摘要:
[目的]随着乡村旅游在中国乡村生根发芽,民宿成为了很多游客出行的优先选择,民宿的蓬勃发展对社区造成正面或负面的影响,而社区居民是这些影响的主要承担者。社区居民对乡村民宿带来的积极影响和消极影响会形成整体的感知,整体的旅游利益感知会影响对民宿发展的态度,态度从而决定社区居民的行为是支持还是反对外来游客进入当地旅游。居民对乡村民宿发展的态度,是决定民宿是否能够在中国乡村持续发展的关键,但鲜有学者从居民感知的角度对乡村民宿旅游影响进行研究。[方法]文章以海南省5个民宿村的居民为研究对象,以居民影响感知为研究切入点,建立居民影响感知、支持程度、社会距离、社区依恋的关系模型以揭示居民旅游影响感知对其态度的影响。[结果和结论](1)社会距离对旅游影响感知和支持程度有显著负向影响; (2)社区依恋对支持程度有显著正向影响; (3)旅游影响感知的3个维度对支持程度有显著正向影响。
关键词:  乡村民宿旅游影响感知社区居民支持程度海南
DOI:
分类号:F3234
基金项目:国家自然科学基金委员会“酒店服务供应链中的收益管理与合作契约优化研究”(71661006); 海南省教育厅“社区居民对民宿发展的感知和态度研究”(Hys2018-152);国家社会科学基金项目“‘一带一路’视角下东南亚国家居民与中国大陆游客和谐群际关系构建研究“(19BGL137)
THE PERCEPTION AND ATTITUDE OF RESIDENTS TOWARD COUNTRY BED & BREAKFAST*——A CASE OF 5 B&B VILLAGES IN HAINAN
Cai Jiangying1, Wang Yongqiang2※,Wang Xinrui1, Xie Dengming1
1.School of tourism, Hainan University, Hainan Province Holistic Tourism Research Base, Haikou,Hainan 570228, China; 2.School of business, Sichuan International Studies University, Chongqing 400031, China
Abstract:
With rural tourism taking root in rural China, the bed and breakfast (B&B) has become a priority for many tourists. The booming development of the B&B has a positive or negative impact on the community, and community residents are the main bearers of these influences. The positive and negative impacts of community residents on the B&B will form an overall perception. The overall perception of tourism interest will affect the attitude towards the development of the B&B. The attitude determines whether the behavior of the community residents supports or opposes tourists to enter the local places. Residents′ attitude towards the development of the B&B is the key to determining whether the B&B can continue to develop in China′s rural areas. However, few scholars have studied the influence of the B&B tourism from the perspective of residents′ perception. This paper took the residents of five B&B villages in Hainan as the research objects, and took the residents′ perception as the research entry point, and established the relationship model of residents′ tourism perception, support, social distance and community attachment to reveal the influence of residents′ tourism perception on attitudes. The results showed that: (1) social distance had a significant negative impact on tourism perception and support; (2) community attachment had a significant positive impact on support; (3) three dimensions of tourism perception had significant positive impact on support.
Key words:  country B&B  tourism perception  community residents  tourism support  Hainan
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