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引用本文:雷硕,甘慧敏,郑杰,温亚利.农户对国家公园生态旅游的认知、参与及支持行为分析*——以秦岭地区为例[J].中国农业资源与区划,2020,41(2):16~25
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农户对国家公园生态旅游的认知、参与及支持行为分析*——以秦岭地区为例
雷硕, 甘慧敏, 郑杰, 温亚利
北京林业大学经济管理学院,北京100083
摘要:
[目的]通过探究农户对国家公园试点区发展生态旅游的认知、态度、参与及支持行为之间的关系,分析如何从主观意识层面提升农户对生态旅游的支持度和参与积极性,促进生态文明建设和乡村振兴。[方法]通过构建结构方程模型,提出农户对发展生态旅游的成本/收益感知、满意度、参与行为、支持行为等5个潜变量之间互动关系的理论假设并进行验证,同时探究各个观察变量对潜变量的影响程度。[结果]农户对于生态旅游呈支持态度,其收益感知高于成本感知,对未来发展政策的满意程度高于现状满意度,参与方式主要是参加相关部门或旅游景区组织的管理培训和市场推广活动; 农户生态旅游收益感知、满意度及参与行为与其支持行为正向相关,成本负面感知与支持行为负向相关。[结论]农户的支持和参与是生态旅游发展的基础和保障,为提升农户的参与积极性和支持度,相关部门应当重视农户利益诉求,建立社区参与机制和利益共享机制,加强对农户的培训和宣传,从而激发农户对生态旅游的正面认知和态度。
关键词:  农户生态旅游认知参与支持国家公园
DOI:
分类号:F5927
基金项目:国家自然科学基金项目“保护与发展:社区视角下协调机制研究”(71373024)
AN ANALYSIS OF HOUSELOLDS′ COGNITION, PARTICIPATION IN AND SUPPORT FOR ECOTOURISM IN NATIONAL PARKS*——A CASE STUDY IN QINLING MOUNTAINS
Lei Shuo, Gan Huimin, Zheng Jie, Wen Yali
School of Economics and Management, Beijing Forestry University, Beijing 100083, China
Abstract:
By exploring the relationship between their cognition, attitude, and behavior involved in developing ecotourism in the national parks, this paper addresses how to improve households′ support and participation, so as to promote the ecological civilization and rural revitalization. Using structural equation model (SEM) and survey data collected from questionnaires survey of households in Qinling mountains area, we established and tested hypotheses among the five interactive, latent variables: the perceived cost and benefit, participation and support behavior, and satisfaction with ecotourism development. We did so by controlling the confounding effects of observable covariates on those latent variables. Our results showed that most households had a supportive attitude towards ecotourism, and that they perceived the benefit was greater than the cost. Also, households′ benefit perception, subjective satisfaction, and participation behavior were positively correlated with their support, while cost perception was negatively correlated with their support. Further, their satisfaction with expected future ecotourism development was higher than the current situation, and the primary way of household participation was to take part in management training and market promotion activities. To enhance households′ participation and support, therefore, it is important to retain households′ positive attitude and meet their relevant demands by building community engagement and benefit sharing mechanisms, and strengthening training and communication.
Key words:  households  ecotourism  cognition  participation  support  national park
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