| 摘要: |
| ［目的］全域旅游发展理念的提出进一步丰富和提升了社区参与旅游发展的内涵，文章从全域旅游视角研究社区参与式乡村旅游的开发模式，以期为乡村全域旅游的发展提供参考与借鉴。［方法］通过实地考察和资料查阅法，了解南矶旅游开发及社区参与的现状，结合实证分析法，构建基于社区参与的南矶乡村全域旅游开发模式。［结果］(1)目前南矶乡村旅游尚处于发展初期，当地居民对参与旅游发展的意愿比较强烈，但参与的水平与能力都较低，湿地资源作为当地社区福祉的根本同时也是主要的旅游吸引物，当地旅游开发应将社区作为核心利益群体；(2)提出政府、保护区、旅游发展协会、旅游企业和当地社区“五位一体”的社区参与式乡村全域旅游开发模式，并从旅游功能分区、旅游开发经营、产品开发、收益分配和环境保护等5个方面重点论述了该模式的实施途径，以形成以股份合作制为主、社区居民自发旅游和乡村旅游创客等多种旅游开发经营形式共同发展的格局，推出融湿地生态旅游和乡村旅游的产品体系。［结论］该文所构建的乡村全域旅游开发模式将社区参与作为一个实质性要素，强调区域资源有机整合、产业融合发展和社会共建共享，并兼顾旅游开发和生态保护，这将有利于全方位盘活社区资源和带动当地居民就业增收，实现旅游业与社区共生发展，因此这种开发模式比较适合于那些经济基础比较薄弱而旅游业尚处于发展初期且位于自然保护区及其周边的乡村地区进行旅游发展。 |
| 关键词: 社区参与乡村全域旅游湿地生态旅游股份合作制南矶湿地 |
| DOI： |
| 分类号:F590 |
| 基金项目:国家自然科学基金项目“基于地面高光谱的鄱阳湖湿地优势植物的生态对策研究”（31860119）”和“水情变化对鄱阳湖洲滩湿地藜蒿生长与分布格局的驱动机制研究”（41661018）； 江西省重点研发计划项目“鄱阳湖湿地动态变化遥感监测及其环境健康诊断”（20181BBG70036）； 江西省科学院重大科研项目“鄱阳湖水环境安全健康诊断与评估技术”（2016 YZD1 05） |
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| EMPIRICAL STUDY ON DEVELOPMENT OF COMMUNITY BASED RURAL HOLISTIC TOURISM*——A CASE OF NANJI TOWNSHIP IN NANCHANG |
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Yao Zhong, Wu Yongming, Xin Zaijun, You Hailin
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Poyang Lake Research Center, Jiangxi Academy of Sciences, Nanchang，Jiangxi 330096, China
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| Abstract: |
| The proposed concept of holistic tourism will further enrich and enhance the contents of community based tourism. This study took the Nanji township as a case study, and by the method of document consultation and field survey, empirically explored the developing model of rural tourism from the holistic tourism perspective, aiming at providing valuable reference for rural holistic tourism development. The results showed that most local residents in Nanji township had strong willing to participate in tourism development but with low level of participation capacity at present, nonetheless, local community should be considered as the core interest groups in tourism exploitation because wetland as the major tourism attractions was the basis of the well being of local communities. This study then built a developing model of "five in one" community based rural holistic tourism, including governments, nature reserve, tourism association, tourist enterprise and local community, with the focus on the functional zoning, tourism development and management, tourism product development, tourism benefit distribution and environmental protection, thus eventually forming the development pattern of mainly stock cooperation system, together with community spontaneous tourism and rural tourism maker, and the product system of both wetland ecotourism and rural tourism. The developing model built in this study views community engagement as an essential element in the development of rural holistic tourism, and emphasizes organic integration of regional resources, rural industrial convergence, and social co construction and sharing, while giving consideration to both economic development and ecological protection, by which community′s goods and resources could be in full use and employment and income for local residents could be improved. Thus the developing model is especially suitable for rural areas, in and around the nature reserve, with weak economic foundation and tourism development in its infancy. |
| Key words: community engagement rural holistic tourism wetland ecotourism stock cooperation system Nanji wetland |
