| 摘要: |
| ［目的］乡村旅游者环境责任行为是乡村旅游地环境可持续发展和美丽乡村实现的重要助推剂。文章旨在建构并验证游客感知价值、地方依恋与环境责任行为之关系模型，以了解乡村旅游者环境责任行为的驱动因素与影响路径。［方法］该文选取安徽省巢湖市三瓜公社为案例地，使用随机抽样方法共收回有效问卷318份，经文献回顾和相关理论梳理，建立概念性框架，并运用AMOS 210软件以结构方程模型方法进行定量实证研究。［结果］乡村旅游感知价值对地方依赖、地方认同与环境责任行为皆具有正向显著的影响关系，地方依赖与地方认同对环境责任行为亦具有正向显著的影响关系。并且地方依赖与地方认同在感知价值对环境责任行为的影响中扮演着重要的中介作用。［结论］感知价值和地方依恋感是乡村旅游者环境责任行为的重要影响因素，可以通过提升游客感知价值和强化游客地方依恋情感，从而促使其产生保护环境的负责任行为。 |
| 关键词: 生态文明乡村旅游感知价值地方依恋环境责任行为 |
| DOI： |
| 分类号:F59063 |
| 基金项目:安徽省人文社科重点项目“生态文明视域下旅游者环境责任行为形成机理研究”（SK2019A0554）； 安徽省哲学社科规划项目“环境演变与江淮舟居族群文化空间变迁研究：从亲水到离水的演化与转型”（AHSKQ2016D67）； 安徽省人文社科重点项目“环湖旅游区乡村旅游发展与当地人居环境优化耦合机制研究——以巢湖、太湖为例”（SK2017A0485） |
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| STUDY ON ENVIRONMENTAL RESPONSIBILITY OF RURAL TOURISTS FROM THE PERSPECTIVE OF ECOLOGICAL CIVILIZATION |
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Zhu Xuetong1※,Zhang Beibei2,Liu Rui1,Lei Ruoxin1
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1.School of Tourism Management, Chaohu College, Chaohu, Anhui 238000, China；2. Chaohu Environmental Protection Bureau, Chaohu, Anhui 238000, China
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| Abstract: |
| The environmental responsibility of rural tourists is an important propellant for the sustainable development of rural tourism and the realization of beautiful countryside. The purpose of this paper is to construct and validate the model of the relationship between tourist′s perceived value, local attachment and environmental responsibility behavior, by which to understand the driving factors and impact paths of rural tourists′ environmental responsibility behavior. The article selected Sangua Commune of Chaohu city, Anhui province, as the case site, and used a random sampling method to retrieve 318 valid questionnaires. After a literature review and related theories, a conceptual framework was established, and a quantitative empirical analysis was performed by using the structural equation model method with AMOS 21.0 software. The study showed that the perceived value of rural tourism had a positive and significant impact on local dependence, local identity and environmental responsibility, and local identity also had a positive and significant impact on environmental responsibility. In addition, local dependence and local identity play an important intermediary role in the impact of perceived value on environmental responsibility behavior. Therefore, perceived value and local attachment are important influencing factors of rural tourists′ environmental responsibility behavior. They can promote the responsible behavior of protecting the environment by improving the perceived value of tourists and strengthening the local attachment emotion of tourists. |
| Key words: ecological civilization rural tourism perceived value local attachment environmental responsibility behavior |
